PowerPoint Presentation

[Audio] Today, we're presenting a proposal to increase pet adoptions through strategic retailer partnerships. This is a structured three-month pilot program focused on hosting monthly in-store adoption events. Our goal is to validate whether indoor retailer partnerships can significantly improve adoption outcomes. We'll walk through the challenge, the solution, early results, and our proposed next steps..

[Audio] Our core mission is to improve animal welfare through compassionate adoption services and community education. This year, we've set an ambitious goal to increase total adoptions by 20%. To achieve that growth, we must expand beyond our traditional shelter-based and outdoor events. Early evidence suggests retailer-hosted events may be the high-impact lever we need..

[Audio] While outdoor events have helped us in the past, they limit our ability to scale. Weather disruptions frequently cause cancellations and wasted preparation. Attendance can also be inconsistent, requiring heavy marketing spend to drive traffic. Additionally, accessibility challenges reduce family participation and overall engagement time..

[Audio] Shifting to indoor retailer partnerships addresses many of these barriers. Climate-controlled environments eliminate weather risk and reduce animal stress. Retail stores provide a safe, family-friendly setting that encourages longer visits and meaningful interaction. Most importantly, we gain access to high-value foot traffic—customers already shopping for pet supplies..

[Audio] Our early results show a dramatic improvement in outcomes. Outdoor events average about 8 adoptions per event, while our recent indoor retailer event achieved 15. That represents nearly double the adoption rate. Additionally, indoor events experienced zero weather-related cancellations and benefited from consistent, qualified foot traffic..

[Audio] We've carefully reviewed operational requirements to ensure a smooth pilot. Marketing support includes social media promotion, signage, and local outreach. We've defined volunteer roles, transport logistics, and key performance metrics such as adoptions, applications, and attendance. The pilot will run for three consecutive months, followed by a formal review..

[Audio] Month one focuses on launching and establishing workflows with our retailer partner. Month two allows us to optimize layout, staffing, and animal mix based on traffic flow. Month three centers on evaluation and data compilation. Throughout the pilot, we'll track adoptions, applications, and foot traffic to measure impact..

[Audio] Our journey began with a 20% growth goal challenged by outdoor limitations. The turning point came when a single indoor retailer event nearly doubled our adoption numbers. This revealed a key insight: location is a primary driver of adoption success. Retailer partnerships directly solve our core operational and environmental constraints..

[Audio] The pilot will be considered successful if we exceed 150% of our outdoor baseline adoption rate. We also aim for at least 10 qualified applications per event. Operational feasibility will be measured through volunteer and partner satisfaction. Finally, we will document a scalable, repeatable "event-in-a-box" model for expansion..

[Audio] Our pilot test event achieved 15 adoptions—an 87% increase over baseline. Applications increased by 140%, and event attendance reached 145 visitors, up 70% from outdoor averages. These metrics demonstrate both stronger conversion and greater community reach. The data supports moving forward with structured testing..

EXE C UT IV E S U M MARY. KeyTakeaways Based on the evidence presented, we have a clear opportunity to transform our adoption strategy..

FINAL PROPOSAL Let's Save More Lives Together Approve the Pilot Increase Adoptions Save More Pets IMMEDIATE NEXT STEPS Confirm retailer dates & staffing Launch targeted marketing plan ld Implement tracking dashboard.