25B5ED10-2266-41BC-B4C9-B8F5EFC84655. Heal Coffee. 

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9C621889-DD3C-4CE4-A4EE-EDFFEC54A722. Does your mood change when you drink coffee?. 

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Does your mood  change  when you  drink coffee?

0F8D7B28-C776-41BB-ABC0-96FEAE543CDE. WHY?. Types. 

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AF58B59A-4AD1-4BC6-B13A-2231AC104409. OUTLINE. 1. Background. 

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4438E7EA-8290-4A1D-8D4B-817D28F53057. Background. 

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E0044898-6502-46DC-8707-E4ABE5B7D4CE. E&C Coffee Business. 

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6177D895-A0B8-4118-8FFF-506B82165C21. More than 120 coffee shops opened in Hong Kong last year Competitors Differentiate ourselves from competitors. 

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More than  120  coffee shops opened in Hong Kong last year Competitors Differentiate  ourselves from competitors

2C9BB925-9748-438A-942A-24C260F08E69. Current Situation. 

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After the outbreak of COVID-19 > 70%  of Hong Kong citizens: developed symptoms of anxiety or depression (Department of Psychiatry of the University of Hong Kong, 2020)

9C0986AC-E4CD-4E42-B64F-347DF2CF0E4A. What is “Healing”?. 

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Anything that makes people feel that their  emotions  can be  released immediately  after watching, listening or using it. The idea comes from Japan

舒壓毛豆玩具無限擠毛豆毛豆擠擠樂玩具吊飾可愛療癒日系發洩辦公室創意小物減壓發泄玩具| 蝦皮購物

D2A0839E-0500-487A-B031-86D52D8B5E26. Schedule Heal Coffee. 

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Adopt an eco-friendly environment  →  order milk from  local  dairy farm

7EE08F3D-2306-47FF-99C3-D319846B63E2. abstract. Heal Coffee. 

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Has  never  been launched in a Hong Kong café

8A3E1273-B595-491A-9549-38C5AA1489F9. Proposed Solution. 

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C1A08879-CE4D-4798-9552-F211220643AB. Research. Type + Temperature of coffee will affect people’s emotion E.g. The highest mean values for 0°C : Blue, Uninspired E.g. The highest mean values for 30°C: Energetic, Excited. 

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Type  +  Temperature  of coffee will affect people’s emotion E.g. The highest mean values for 0°C :       Blue, Uninspired E.g. The highest mean values for 30°C:       Energetic, Excited

Tense, Bothered
Jittery, Nervous
Active, Alert
Energetic, Excited
Enthusiastic, Inspired
Happy, Satisfied
Secure, At ease
Relaxed, Calm
Passive, Quiet
Dull, Bored
Blue, Uninspired
Unhappy, Dissatisfied
2.09
1.99
1.35
1.28
1.3
1.36
1.71
2.11
3.02
3.09
3.66
3.11
ooc
2.13
2.13
2.02
1.85
1.9
2.15
2.46
2.8
3
3.17
2.64
100C
2.21
2.24
3.19
2.95
3.01
3.55
3.69
3.64
2.9
2.41
2.25
2.11
200C
2.83
2.88
3.31
3.49
3.33
3.24
2.76
2.51
1.97
1.98
1.72
2.16
300C
3.33
3.18
3.06
3.44
3.18
2.46
1.8
1.53
1.61
1.8
1.61
2.53
40 OC

871A21B6-66D0-4F02-96CE-5C976E158146. Product Design. 

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“Heal Coffee” is influenced by  3  factors

The  roast level of coffee beans  that customers like

The  feeling they look for  after drinking

FE1246AD-8757-4D74-81AB-76429571E953. Heal Cafe delivery from KowloonBay 九龍灣- Order with Deliveroo. 

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Heal Cafe delivery from KowloonBay 九龍灣- Order with Deliveroo

8D0DCFA9-878A-481C-97CA-DA716A6B8576. To let everyone Improve their Mood and R elieve Negative Emotions. 

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To let everyone Improve their Mood  and  R elieve Negative Emotions

B9C0467C-FBEE-4F40-BC82-9D5A0188CBB7. Sustainability. 

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Farm Milk Company Limited a local dairy farm

To act socially responsible  → .  Buy  locally

A8858D57-09DD-4064-BF41-AF8FBD09F39E. Sustainability. 

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F4D1551F-EC57-4F2C-9320-5E2B67F75354. Management of the Project. 

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CEEE13ED-6FA4-4CAF-8669-2E875C72573F. Meet Our Team. 

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Ms. Kristen Fung Project Director   12  years working experience under taken similar project 2 years ago

Mr. Derek Chan Assurance Department Manager more than  10  years working experience enforce quality controls  maintain E&C  standards

Ms. Kelly Wong Marketing Department Manager learned with  11  types of  design software  for digital marketing responsible for the  advertisement

5A0EFBD6-BE92-48CD-9513-861F9ED48AA2. Costs. 04. 

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7F109941-9B86-4815-B3FF-07EE1585593A. Costs for “Heal Coffee”. 

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Items Amount (HKD$) Research fee 40,000 Venue rental fee (2 introductory  programmes) 10,000 Ingredients 12,000 Promotion fee 13,000 Total 75,000

Table 1 shows the costs in detail that are essential to carry out the project.   The estimated total costs are HK$75,000.

CFDBB674-521D-453A-B9DC-ECC21D2C2713. Expected Revenue. 

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560K
550K
540K
530K
520K
s 10K
so
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept

Profits are expected to generate in starting from October

D76E5E8A-D865-42F2-A8AC-22FB08E11443. Conclusion. 

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BAD41F04-EA3B-4604-AB5B-3817F7A84775. Our Strengths. 

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“Heal Coffee” Has  never  been launched in a Hong Kong café  Adopt an eco-friendly environment  →  order milk from local dairy farm  Unique  and  Gimmick  product  →  easier to capture people's attention  Signature beverage  →  help E&C to build reputation

AA6AF95F-8CDA-4B77-B29B-406767BE1F84. Thank You. vivianren@EC.hk. 

Heal Coffee

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